For too long, men have been fighting a battle between who they’re expected to be versus who they truly are.
Told to be strong, not vulnerable. Bold, not emotional. Resilient, and never ask for help.
It’s exhausting. It’s isolating. And it’s costing lives.
At ZoieLogic, we believe movement is power. That’s why we’re launching something the world has never seen before – The Big Movement.
A bold, disruptive movement designed to get thousands of men moving for their mental health. Welcoming men to dance through the darkness, harness hope and leave no one behind.
A Movement With Purpose
Right now, 1 in 3 men in the UK faces isolation and loneliness.
That loneliness doubles the risk of depression and suicide. And yet, too many men still feel they have to tough it out alone. We refuse to let that happen.
The Big Movement is our answer. A loud, powerful force and unapologetic act to reduce isolation because through togetherness, we’ll find our light.
From workplaces to community centres, high streets to parks, men will move together for their mental health; one move at a time. And in 2027, it all leads to something historic: the world’s first mass male dance event, set to take over Southampton.
The Power of Disruption
Dance is unexpected. Dance is bold. And that’s why it works.
We’re flipping the script on what movement means for men. This is not about perfection, it’s about participation. Embracing the feeling of friendship and connection to step together in a new direction.
Stereotypes must change, and we’re rebuilding a space where men can meet, discuss and move without judgment, express without fear, and connect without barriers.
No past experience needed. No fancy footwork required. Just the courage to take the first step. Because every step forward is a step towards better mental health, stronger communities, and a movement we know can shake the world.
Further reading
Now you know what The Big Movement is all about, let’s take you a little further
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What it means to be part of The Big Movement
Take a look at what some of the men involved so far have had to say
